Privacy Policy

This Privacy Policy explains how Stronghold ("Stronghold," "we," "us," or "our") collects, uses, shares, and protects personal information in connection with our website at drinkstronghold.com and any related products, services, and communications (collectively, our "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Services.

Personal information we collect

Information you provide to us

We may collect the following personal information that you voluntarily provide:

Contact information, including your name and email address, such as when you join our waitlist or sign up for communications from us.

Payment information, including billing details and shipping address, such as when you place a deposit or pre-order through our website. We use Stripe to process payments. Your payment card details are collected and processed directly by Stripe and we do not store or have access to your full card number. Stripe's use of your information is governed by their privacy policy.

Communications, including any messages, feedback, or other information you provide when you contact us via email or other channels.

Survey and feedback data, including responses you provide if you participate in surveys, beta testing, or customer feedback programs.

Information collected automatically

When you visit our website, we and our service providers may automatically collect certain information, including:

Device and browser information, such as your device type, operating system, browser type, screen resolution, IP address, language settings, and general location (such as city or region).

Usage information, such as pages viewed, time spent on pages, links clicked, referring website, and other interactions with our website.

Cookies and similar technologies. We use cookies and similar tracking technologies to collect some of this information. Most browsers allow you to control cookies through their settings. Disabling cookies may affect the functionality of our website.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information about your use of our website, including your IP address, browser type, referring/exit pages, pages viewed, time spent on pages, and other usage data.

This information is transmitted to and stored by Google on servers in the United States and other countries. Google may use this information to evaluate your use of our website, compile reports on website activity, and provide other services related to website activity and internet usage.

Google Analytics may also collect information about your use of other websites over time. Google's ability to use and share information collected by Google Analytics about your visits to our website is restricted by the Google Analytics Terms of Service and the Google Privacy Policy, available at https://policies.google.com/privacy.

Google Analytics opt-out. You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. This add-on instructs Google Analytics not to send any information about your website visits to Google Analytics. You can also control cookies through your browser settings as described above.

How we use your information

We use personal information for the following purposes:

To provide and operate our Services, including processing waitlist signups, deposits, pre-orders, and future product purchases, and communicating with you about your orders and account.

To communicate with you, including sending you updates about our launch, product availability, order confirmations, and responding to your questions or requests.

To send marketing communications, including emails about our products, promotions, content, and news. You can opt out of marketing emails at any time by clicking the unsubscribe link at the bottom of any email or by contacting us directly.

To improve our Services, including analyzing how visitors use our website, identifying issues, and improving the user experience.

To protect our business, including detecting and preventing fraud, enforcing our terms, and complying with legal obligations.

To comply with legal obligations, including responding to lawful requests from government authorities and meeting applicable regulatory requirements.

How we share your information

We do not sell your personal information. We may share your information with the following categories of third parties:

Service providers. We work with companies that help us operate our business and website, including payment processing (Stripe), email services, website hosting (Vercel), and analytics tools. These providers only have access to the information they need to perform their services and are contractually obligated to protect your data.

Analytics providers. We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often you visit our website, what pages you view, and what other sites you visited prior to coming to our website. We use this information to improve our website and your experience. Google Analytics collects the IP address assigned to you on the date you visit our website but does not collect your name or other personally identifying information. We do not combine the information collected through Google Analytics with other personally identifiable information. For more details on how Google Analytics handles your data, please refer to the Google Analytics section under "Information collected automatically" above.

Legal and safety purposes. We may disclose your information if required by law, in response to legal process, or to protect the rights, safety, or property of Stronghold, our users, or others.

Business transfers. If Stronghold is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change by posting a notice on our website.

Your privacy rights and choices

Depending on your location, you may have certain rights regarding your personal information:

Access and portability. You may request a copy of the personal information we hold about you.

Correction. You may request that we correct inaccurate or incomplete personal information.

Deletion. You may request that we delete your personal information, subject to certain legal exceptions.

Opt out of marketing. You may unsubscribe from marketing emails at any time using the link provided in each email, or by contacting us at hi@drinkstronghold.com.

Cookies. You can manage cookies through your browser settings. Please note that disabling cookies may limit some features of our website.

To exercise any of these rights, please contact us at hi@drinkstronghold.com. We may ask you to verify your identity before processing your request. We will respond to your request within the timeframe required by applicable law.

California residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information. To exercise your rights, please contact us at hi@drinkstronghold.com.

Data security

We use reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

International data transfers

Our Services are intended for use by individuals located in the United States. We do not specifically target or market to individuals in the European Union, European Economic Area, United Kingdom, or other international jurisdictions. Our website and services are operated from the United States, and the personal information we collect is stored and processed in the United States.

If you are accessing our Services from outside the United States, you do so at your own initiative and are responsible for compliance with any applicable local laws. By using our Services, you understand and consent to the collection, transfer, storage, and processing of your information in the United States, where data protection laws may differ from those in your jurisdiction.

Children's privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at hi@drinkstronghold.com.

Third-party links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the date at the top of this policy and posting the revised version on our website. Your continued use of our Services after any changes indicates your acceptance of the updated policy.

How to contact us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Stronghold
Email: hi@drinkstronghold.com